We designed and delivered a Category Capability program to build a better understanding of how to identify and unlock Category Insights for any commercial function!
Key Deliverables:
- A 1 day training module which has a simple and memorable 3 step approach to identifying and unlocking Category Insights
- Clear templates to provide visual prompts when working through the process outside of the training program
- Providing a consistent approach to Category Insight interpretation
- Developing the ability to condense the finding into an engaging presentation of the issues and opportunity for a customer/channel
- 10 courses ran with 93% feedback score on content and 98% score on delivery